Conversions are one of the most important part of a successful website. But given the competition being tighter than ever, conversions can also be one of the hardest parts of a website to get right. E-commerce, on average, produces a conversion rate of around 2.86%. Every single percentage point counts, then, so there are a lot of things you can do to improve your conversions.

Today, it’s made easier than ever by innovative tools—so let’s look at some of the best free online tools for improving your web conversions.

  1. HubSpot

HubSpot is one of the best free tools out there, and it’s one of the best ways for you to learn about exactly how your visitors navigate your website. It can give you all sorts of in-depth data on which of your marketing and conversion efforts are effective, and which are less than useful. Research has shown people, on average, spend around 45 seconds on a given website. Hooking their attention is really important, and HubSpot can show you which of your pages are doing this and which are not.

  • Land-book

Your landing page is, without doubt, one of the most important things in your conversion rate. As I said, if someone is spending only 45 seconds on a website, whether consciously or not, they are making a snap judgement about that site. Land-Book allows you to explore the landing pages of some of the top companies and websites out there, and how they are designed to push conversion rates.

You can pick the elements you like and incorporate them into your own site. And best of all—all for free!

  • Sumo

Sumo is undoubtedly one of the most popular and well-known tools for this purpose. They do offer a premium, paid service, but their free service is still one of the best tools for conversion out there. It offers all kinds of features to improve things like email subscriptions, welcome mat pop ups and scroll-triggered boxes. They also incorporate Google analytics to help you gain important insights into how your site is working, where it’s not working and how you can improve the right areas.

  • Picreel

Picreel works mainly through engaging pop-ups and is another great way to optimise your conversions. One of the biggest ways you can improve conversions is by preventing visitors from leaving with attractive offers. They are incentivised to share contact details, and thus you end up with a brand-new lead instead of a lost customer.

Picrew’s basic service is free.


Finally, don’t underestimate the value of a solid email campaign in driving up conversions. Subject Line aims to drive those conversions by optimising just the subject line of your emails—which has been shown to be one of the most important points in the perception and effectiveness of a marketing email. They’ve tested as many as 3 million subject lines, and their tools allow you to produce deliverability.

Being entirely free to use, you’d be silly not to try this service. Improve your email campaigns and your conversions will follow suit.

One thing is for sure, then: you aren’t on your own in how you can improve your web conversions. There are plenty of ways to do it, and plenty of tools to help you do it. and the great thing about these tools, at least the ones we have looked at here, is that they are entirely free. Some may have a premium option if you feel enticed, but the free features on offer are more than adequate to improve your conversions.